Cook Academy
Learn UGC. Free. For real.
Eleven modules from "what is UGC?" to pitching brands, TikTok Shop, and your first recurring revenue. Every lesson is free to watch. Every exercise runs through Cook on real products — so you graduate with a portfolio, not just a certificate.
Modules 0–2 live now · 3–10 by email · Exercises use Cook ($7.50/wk, 7-day money-back guarantee)
The Curriculum
Zero followers to paid creator.
Part 1 — Foundations
Live now- 00 Read →
What UGC actually is
Brands buy your content, not your audience. Zero followers required.
- 01 Read →
Niche, positioning, and your creator profile
Why "content for anyone" books nothing — and how to pick your lane.
- 02 Read →
Hooks: the 3-second job interview
The four hook angles, and how hooks are scored with BrainScore.
Part 2 — Craft
By email- 03
Scripts that sell
Anatomy of a converting UGC script — hook, context, proof, CTA.
- 04
Filming and editing on a phone
Lighting, audio, framing, and killing the beginner tells.
- 05
The spec portfolio
Why 3–5 spec videos replace a follower count.
Part 3 — Getting paid
By email- 06
Marketplaces
Where brands come to you — and how to rank well on each.
- 07
Direct outreach
The channel that scales: hit lists, pitches, follow-up cadence.
- 08
Pricing, negotiation, and usage rights
Rate anatomy, retainers, red flags, and FTC disclosure done right.
- 09
TikTok Shop and commission UGC
The GMV model: products with velocity, shoppable video mechanics.
Part 4 — The flywheel
By email- 10
Your first recurring revenue
The Cook Affiliate Program — only Cook customers can join, and by now you are one. Includes proper affiliate disclosure training.
Graduation
Cook Certified Creator
Finish every exercise and you're certified — a credential for your brand pitches and a finish line that isn't "buy stuff." Graduates keep booking with the alumni community, compound with the affiliate program, or go pro with live coaching.
Class List
Get the full Academy.
Modules 3–10 arrive by email, one every two days — filming, portfolios, marketplaces, outreach, pricing, TikTok Shop. Same list gets first dibs on the founding affiliate spots.
Already creating? You don't have to wait — start cooking now.
Office Hours
Stuck on something right now?
Ask the Academy coach. Real answers to real UGC problems — pricing, ghosting, usage rights, first deals.
AI coach, trained on the Academy curriculum. It gives tactics, not income predictions — nobody can honestly promise you earnings.